PSMA

National spatial information datasets aren’t the easiest thing in the world to understand – let alone create an engaging brand for. So when ZOO was approached by PSMA, we knew we had a challenge on our hands.

Together, via a brand workshop, PSMA and ZOO developed a new look and feel that reflected PSMA’s cutting-edge product, philosophy and culture – and established PSMA as an organisation with vision for the future. Realising that PSMA had different things to say to different audiences, we also developed a new four-part brand architecture, spearheaded with PSMA Australia Limited and supported by PSMA Data, PSMA Distribution and PSMA Innovations.