RODNEY PAYNE
CREATIVE DIRECTOR

As a creative, Rodney puts the emphasis on strategy first – looking in-depth at who you’re talking to, and what your brand can offer them. Once you know that, he believes that the right creative solution is never far away.

This disciplined approach has helped Rodney produce highly effective and award-winning work for an enormous list of industries and clients, including telecommunications (3), hospitality (the InterContinental Hotels Group), the arts (Bell Shakespeare), retail (Harvey Norman), not-for-profit (the Australian Red Cross), fashion (Sunglass Hut) and finance (Commonwealth Private Bank) – as well as the Sci Fi channel, Westfield, Delfiin Lend Lease, PayPal and dozens more.

Rodney has a love of advertising that might be called obsessive. He also gets a buzz out of playing the guitar, although unfortunately for anyone listening he’s a much better creative than he is a musician.